Your clients and prospects are always evolving, and it can feel impossible to keep up with these changes across countless industries and geographies. Whether they are in the midst of a merger or acquisition, ownership changes, personnel moves, or economy-based financial fluctuations, it can prove daunting for even the most well-versed sales and marketing professional to align various data sources to build a cohesive and comprehensive view of current, or prospective clients.
A trusted third-party data provider can ease the strain on your sales and marketing professionals, establish a streamlined data sharing approach between them, and unlock valuable insights to help achieve your business objectives.
Sales and Marketing professionals need to identify new prospects, tap into upsell opportunities for current clients, research new markets, create sales and marketing plans, pre-screen the financial viability of prospective customers and update CRM data. Streamlined data sharing between the sales and marketing functions will make these activities more efficient.
By enriching your CRM database and business entity data with robust information on corporate firmographics, digital technographics, financial statements, VC funding, and M&A activity, your sales and marketing teams can access consistent, comparable data to inform their lead generation and nurturing campaigns. Without such data, your sales and marketing teams run the risk of wasting valuable time sourcing and validating the accuracy of prospect and client information.
Empower your sales and marketing teams with the information that they need to accelerate sales. That information might include corporate structure, officer and director names, pending M&A and private equity deals, corporate earnings, or digital presence. In addition to this critical data, the best third-party providers also deliver tools that make Sales and Marketing professionals more productive and efficient, helping to impact your bottom line.
Together, these data and tools help Sales and Marketing professionals build a holistic view of your customers, so you can make more informed decisions about your sales opportunities.
- Information on over 472 million global, private entities and over 1.9 billion ownership links, including current and past ownership structures.
- Technographic digital data that includes digital entity resolution, 400+ million domains, up to 300+ technographic attributes, and up to 8 years of trends.
- Globally standardized financial statements for over 190 million entities worldwide.
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Read insights from Kisso Diall, Managing Director - Sales Manager, on how sales teams can overcome the challenges gathering the data they need to identify viable prospects in new and existing markets.